July 2, 2007 – QuickVerse & Oasis Audio Join myMEDIA BurnBar

(NASHVILLE, TN) --- Integra Interactive announces the signing of agreements with Oasis Audio and QuickVerse Bible software for digital distribution of their products through its myMEDIA BurnBar™ system.
The agreement will give shoppers in over 100 Christian stores immediate access to all Oasis audio book and audio Bible titles and the full-line of QuickVerse Bible software titles.  myMEDIA BurnBar will offer the book titles as MP3s that can be either burned to CD, DVD or loaded directly to an USB device.  Likewise, Bible software titles can be burned to a CD, DVD or loaded directly to an USB device.
In announcing the agreement, Dan Balow, Associate Publisher of Oasis Audio stated “The myMEDIA BurnBar system will expose more consumers to audio books and allow retailers to carry more depth of our product since it is stored digitally.  Because these two parts of the retail equation are critical to our success, we are excited about the potential for Oasis Audio product.”
“We are excited about being a part of myMEDIA BurnBar from Integra, said Britt Edwards, VP of Sales for QuickVerse.  “Stores will finally have an affordable solution to never being out of stock of our software products. Stores will also be able to offer our ‘add-on’ collections to QuickVerse.” 
“These are just the newest digital products being added to the myMEDIA BurnBar digital delivery system which continues to usher in a new era in the merchandising for Christian brick & mortar retailers,” said David Amster, Chief Innovation Officer for Integra Interactive, Inc.  The audio books and Bible software titles will be available beginning in September.
myMEDIA BurnBar began operation on June 1, 2007 offering shoppers over 5,000 accompaniment track titles from Christian World, Crossroads, Daywind, Provident, and Word with 100 retailers receiving systems.  An additional 50 stores will receive systems in late July and early August.

Integra Interactive is the CBA channel’s largest provider of shopper touchpoint systems with over 650 retailers deploying over 1,400 interactive shopper screens.