October 10, 2007 – Crossroads & Autumn Sign with Integra

(NASHVILLE, TN) --- Integra Interactive today announced several more digital distribution agreements for content to be burned immediately in CBA stores with its myMEDIA BurnBar™ system.  Exclusive distribution agreements were signed with Autumn Records, the popular parody band Apologetix, and Crossroads Entertainment.
"We are excited to see that Integra has developed a channel for selling both performance tracks and artist tracks digitally within the brick and mortar accounts. Digital sales are becoming an important part of our ministry, marketing, and sales initiatives and we look forward to seeing great results from our new partnership with Integra," said Scott Wagner, Crossroads Entertainment Senior Vice President. 
“Apologetix is a unique band in Christian music and we are thrilled that they signed with us,” said David Amster, Chief Innovation Officer for Integra Interactive, Inc.  “They are masters at parodies of popular classic rock and pop songs and now shoppers will be able to pick and choose the individual songs they want to make their own custom mix CD.”
Crossroads Entertainment & Marketing, Inc is based in Arden, NC and is distributed worldwide through Crossroads Distribution, Select-O-Hits, and Ministry Partners, International. Crossroads subsidiaries also include Crossroads Distribution, Horizon Records, Sonlite Records, Mountain Home Music, Organic Records, and Crossroads Records.
Autumn Records is a Nashville-based label with new releases from Matt & Sherry McPherson, Tom Hemby, and Bruce Gaitsch, and Erin Schneider.

Integra Interactive is the CBA channel’s largest provider of shopper touchpoint systems with nearly 675 retailers deploying over 1,500 interactive shopper screens including over 215 retailers with the myMEDIA BurnBar system.  myMEDIA BurnBar enables shoppers to select music CDs, accompaniment tracks, audio books, video games, and Bible software and have them burned immediately to CD or DVD in the store.